This paper problematizes the "organization" of communication at the National University of San Luis, Argentina, examines the deployment of information and scientific data and the uniqueness of university communication media. Every organization communicates with its actions and messages to society. The Argentine public university is a paradigmatic and anarchic organization concerned with the training of professionals, the research and production of knowledge and the extension to its communities. The Secretary of Institutional Communication advises on institutional communication policies, the production of audiovisual and graphic content, an organization whose functions are to communicate the activities carried out at the university, manage, the production of audiovisual content and design of communication policies.