The media industry worldwide is going through a strong structural crisis for 10 years. In 2008, the financial meltdown that impacted the United States and Europe began, motivating the media to turn to a multiplatform approach, reviewing their business models and their organizational models, which they inherited from the media industry. The global financial and economic crisis was not the only reason why the media made a phenomenal adjustment, great influence also had the technological transformations from the strong penetration of the Internet that had a significant impact on the traditional media industry. On the one hand, the consumption habits of news content were transformed by audiences dispersing their attention through multiple digital platforms, many of them not dedicated to information content, and on the other hand, a change in the production of contents In the midst of a crisis in the media and journalists in Argentina, the media agenda in Argentina exists, but is it transferable to the audience? Information abounds in the information ecosystem of multiple platforms, but it seems to interest a few. Information is power but although it does not flow horizontally, audiences can interact with them. Is it the death of public opinion? All politicians, all private or state organizations, all educational organizations, social organizations, etc., have at least one blog and participation in the networks, which helps them to talk about them. The media agenda does not manage to be transferred to the citizens because that list of topics does not interest the citizens, because they basically do not talk about them, they do not know them. Nor is there much news production in the times of fake news. Nor is there too much news (news-news) in the media. What attention do citizens give to the messages of the media? The attention of the audiences in the Argentine context is limited and selective and today the real struggle of the media is to achieve a minimum of audience attention.