The advent of commercial social media provided social movements with new opportunities but also new challenges. Some of these challenges arise in the process of framing their demands and communicating them to their members as well as their audiences. Claiming that social media swiped away the need for centralized framing by movement leaders would be largely misguided. However, it is fair to say that social movements had to re-adjust their framing strategies in order to convey their messages to a public that seems to be relatively unwilling to engage in social mobilization, increasingly exposed to globalized news, and particularly eager to communicate via commercial social media platforms. Based on the above, this paper sets off to offer an analysis of the narratives that the Italian feminist network Non una di meno shares with the public via its official Twitter account (@nonunadimeno). In this paper, I argue that Non una di meno operates as an organizationally enabled network that frames its message through a combination of centralized decision-making and social media crowdsourcing. In particular, one of the processes of frame production in the context of Non una di meno involves concertation and coordination with other feminist movements and networks elsewhere in the world. I provide evidence of the above by showing data suggesting that Non una di meno makes frequent deployment of floating signifiers that are oftentimes borrowed from other feminist movements elsewhere in the world.