Resulta imposible concebir al sujeto apartado de su tiempo, del contexto en el cual emerge y desde donde se soportan las trazas que le dan a su constitución rasgos particulares. La época actual se define por ser esencialmente hedonista, narcisista e individualista todo sumido en una lógica consumista que pone al sujeto en el mismo rango que cualquier objeto. Al decir lacaniano: el sujeto ha devenido una mercancía tan consumible como las demás. Hoy la tiranía de la globalización impone la igualación obligatoria entre los sujetos y aniquila toda diversidad promoviendo la cultura del consumo. Es esta configuración epocal la que coadyuva en la emergencia de subjetividades adictas permitiéndolas e incluso provocándolas. Estas subjetividades adictas representan un enigma y un desafío para el psicoanálisis que busca sostener el trazo singular en un universo cada vez más uniforme. Palabras clave Adictos, Época, Consumo ABSTRACT ADDICT DEVELOPS IN THE AGE OF THE WIDESPREAD CONSUMPTION It turns out impossible to conceive to the subject isolated from his time, from the context in which it emerges and from where there are supported the traces that give him to his constitution particular features. The current epoch is defined for being essentially hedonistic, a narcissist and individualist quite plunged in a consumer logic who puts to the subject in the same range that any object. On having said lacaniano: the subject has developed a goods as consumable as other. Today the tyranny of the globalization imposes the obligatory equalization between the subjects and annihilates any diversity promoting the culture of the consumption. It is this configuration epocal the one that it contributes in the emergency of addicted subjectivities allowing them and even provoking them. These addicted subjectivities represent a crux and a challenge for the psychoanalysis that seeks to support the singular outline in a universe increasingly uniformly. Key words Addicted, Subjects, Epoch, Consume